Tender & True


Pioneering Better Food


We know you demand the best ingredients for your pets and expect unconditional care for our environment. So back in 2014 we changed things forever, pioneering the first and only certified USDA organic pet food available. We followed that with the first GAP humanely raised, antibiotic free, and MSC sustainably fished certifications. Today we continue blazing a trail of firsts, setting new standards of quality, excellence and care. And we’re still independently owned, proudly.

It’s easy to feed your pets a better diet. Better for them. Better for the environment. Better for you.

It’s Tender & True. Certifiably Better.


The Tender & True Difference

Our premium ingredients show our dedication to the ones eating our food – your pets. Because we care about your dogs and cats as much as you do, and we’ve got the best food on the market to prove it. Our food lets your pet live up to its full potential. That means brighter eyes. Shinier coat. More fetching. More chasing. And most importantly, a longer and healthier life with you, their best friend. Once you learn a little more, you'll understand why we believe Tender & True is not just pet food. It's the perfect superfood for your pet.

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