Whole Life

We use 100% Human Grade Ingredients!


We believe in clean eating so our recipes are simple and made with Whole Food. They never contain by-products, meals, fillers, grains, glutens or anything artificial.

Our goal is to be the most transparent pet food and treat company on earth. Our sourcing guide lists every ingredient we use and where we buy it.  You can check the source of each ingredient on our “ingredient Tracking” page.

Instead of cooking, we freeze dry to lock in freshness and flavor and to avoid the use of chemicals,  additives or preservatives.

We are uncompromising when it comes to safety and test every batch every day and only release products verified to be safe.  


Why we chose freeze drying

We chose freeze drying over all other forms of food and treat production including baking, dehydrating, extruding, canning and more.


Minimally Processed Food is Better Food

We believe one of the keys to healthy eating is to buy the very best ingredients you can find and to do as little to them as possible.  We chose freeze drying because its the best way to achieve this goal and provide pets with minimally processed food and treats without preservatives or additives.  Instead of cooking, freeze drying uses sub-zero temperatures in a vacuum chamber to gently pull moisture out without the loss of nutrients cooking creates.  Freeze drying locks in freshness and intensifies natural flavor.  It also keeps food from shrinking or becoming tough as with other drying processes.

Slower is better

It takes 18-20 hours to freeze dry foods, as compared to high heat quick cooking methods that can take just minutes.  Its this long, slow, gentle process that allows us to make the healthiest treats possible.

How the process works

- Food and treats are first flash frozen

- They are placed on trays and put inside a vacuum chamber

- Low heat is applied to trays only which causes the ice crystals inside the food to turn into

   water vapor outside it

- Cold plates attract and collect this water vapor like metal to a magnet

- Once foods reach a low enough moisture content (generally between 1-4%), they are freeze dried and shelf stable.

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