Vital Essentials

You’ve discovered the world’s finest frozen and freeze-dried raw pet food, snacks, and treats.

Follow your instincts. You’re here because you love your pet. You do everything you can to ensure a long, happy life for your favorite family member (we won’t tell Aunt Peg she’s finishing a distant second).

Perhaps you’re thinking about what you’re feeding your dog or cat. Could you be choosing better? Maybe you’ve even heard about how raw pet food can help solve certain pet problems, provide more energy, and help your pet be healthier.

Welcome to family-owned Vital Essentials®, a raw pet food leader. More than that, we’re a leader in healthy pet food. Our products help transform your dog’s or cat’s health, are made with locally sourced ingredients, and are USDA inspected and certified. Are your instincts telling you to read on?

HEALTH BENEFITS

Paws down the healthiest food for your pet!

As a pet owner, you have a responsibility. No pressure, but what you feed your dog or cat directly impacts their health and happiness … for a lifetime. If you care (and we know you do), consider a raw diet that can reduce the risk of certain diseases, increases lifespan, and makes each day better all around.

First, Vital Essentials® ingredients are USDA-inspected proteins. Second, the ingredients we DON’T include are as important as what we do. Third, we understand the dietary needs of dogs and cats. From metabolism to biochemistry, each species requires food, snacks, and treats that maximize nutritional value.

So, what’s this “ALPHA Prey-Model Diet”? 

The ALPHA Prey-Model Diet follows nature’s example with no added fruits or vegetables – just meat, vital organs, and bones. To a carnivore, these are the most nutritious and delicious parts of a whole animal. They instinctively thrive on these essential nutrients which promote vitality and support overall health and wellness for all breeds and ages.

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